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Don't waste your time with vanity metrics. Track these 5 essential marketing metrics to measure the effectiveness of...
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With visitors spending less than 20 seconds on your website, you need sparkling copy to entice traffic and stimulate...
What really makes us click? We explore the science behind great headlines and the art of writing enticing headlines for...
Letter writing may be dead, but it's still got a lot to teach us. We look at great letter writers and their 6 timeless...
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Persuasive words are the bread and butter of copywriting, but what gives them their power? We poke around the brain and...
You might know what copywriters do, but who are they? Lonely alcoholics? Failed novelists? We profile five famous...
How do you balance the efficiency of automated email campaigns with the need to keep your emails human and enticing?...
Market to people, not stereotypes. Relying on stereotypes leaves you with marketing myopia, narrowing ambitions and...
If you don't know how to use hashtags, they can backfire. But used intelligently, they can attract new leads and keep...
A social media strategy takes time and planning, but it's worth it. Streamlining means consistently delivering the...
To prove content marketing will work for your business you need to build a solid content marketing plan. Don't be...
At times, writing to a deadline can seem untenable. With the right planning and the right partner you'll get the copy...
Writing isn't magic. Think writer's block exists? Although it's long been surrounded by myths, writing professionally...
