Twenty-four hours and a bit of motivation can take you a long way. And if you want to make improvements to your B2B website, there really is no time like the present.
You can’t feasibly make large changes to your website in a day, but there are some quick wins that’ll improve your website design, organic traffic, SEO and lead capture. So what are you waiting for? Set your stop watch and read our tips. You’ve got 24 hours.
When it comes to website pages, two is not better than one.
It may not seem like much of an issue, but this easily fixed mistake could be detrimental to your SEO rankings. If you have two or more of the same page, search engines crawlers will struggle to be able to choose the original copy to promote. As a result, this reduces the visibility and ranking of each individual piece of content.
Online tools, such as Moz, allow you to quickly find duplicate pages so that you’re able to edit, or delete, the content you don’t need.
As well as frustrating your visitors, broken links can also harm your SEO rankings, as they can lower your quality score with search engines. Fortunately, finding and fixing these dead links is easier than you might think.
With the right tools, you can spot and reclaim any broken links on your B2B website quickly.
Headings aren’t just there to help structure your content. Using H1 and H2 headers on your B2B website can ultimately help search engines grasp the concept of your content.
So, by inserting your important keywords into these headings you can help to improve your SEO rankings. (Making your content neater is just an added bonus!)
‘Alt text’ is the code that acts as a description for an image. By adding alt text to your website pictures, you allow search engines to understand your content and, in turn, help internet users to find the images they’re looking for quickly. This is great for SEO and assisting your web copy.
Additionally, creating detailed file names for your images can also help to provide your images with necessary context. In most cases where there isn’t alt text available, search engines will use an image’s file name to help searchers find what they need.
The hard truth is, visitors aren’t going to stick around if you make them wait. And, no, we’re not talking about a 30 second wait here - 47 percent of consumers expect a web page to load within two seconds.
With that in mind, it’s important to use a page loading speed tool to check whether your site, on both desktop and mobile, is running as smoothly as possible. If you’re experiencing slow loading speeds, try the following:
Your visitors shouldn’t have to work hard to find what they need. The chances of them dropping off your website is heightened if your navigation bar is cluttered with too many links.
Try to shorten your options and make the important pages more visible.
A cluttered B2B website is not an attractive one. Fortunately, tidying up your pages, toning down your content and making your site more readable is a quick job.
Don’t be afraid to add ‘whitespace’ to your pages, as this can help your website visitors to concentrate better on your important content.
Additionally, refrain from using slideshows or carousels on your homepage. Trust us, your readers can only read so much information before they get overwhelmed.
Making your website look nice is an obvious, but necessary, tactic to attract visitors. Adding compelling CTAs, however, also has the valuable bonus of actually capturing leads.
Make sure these CTAs:
An important part of any business is client engagement and satisfaction. If your existing or potential customers cannot find a way to contact you, you’ll find yourself miffing off a lot of people. What’s more, you’ll limit your reach and reduce lead capture.
Most of these tips are short ways to help improve your overall website performance and design. But your website optimisation efforts shouldn’t stop after these 24 hours (sorry!).
In order to truly make sure your website is performing as well as it should be, you ought to be making continuous attempts to: optimise your SEO efforts, make your pages user friendly and fix any website faults. So don’t keep your eyes off your website for too long, there’s still work to be done.