Covid and beyond: scenario planning for marketers
In this webinar Matthew Stibbe, Articulate Marketing's CEO, runs through different scenarios for the rest of 2021 and explores ways that companies can make marketing plans, despite the challenges we all face.
This webinar took place in January 2021. Good news: we recorded it! Fill in the form to get access to the recording.
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Create hypothetical situations
Explore what might be in store
In a time of crisis, plans are irrelevant but planning is essential. Learn how to prepare for any situation 2021 might throw your way. Take stock and assess anything that will make an impact on your marketing efforts this year.
Embrace change
Build resilience
Allowing yourself to take a step back and look at the current state of business not only gives you insight but enables you to preemptively mitigate risk and become resilient in future emergency scenarios.
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