Digital Customer Journey [template]

Build your own customer journey map using this template from Articulate Marketing. Instructions, examples and interactive/printable versions included.

Digital Customer Journey Template

About the guide

What to expect from this journey mapping template

icon_about-customers-thinking-green

The customer's perspective

This template takes you through the goals, expectations, thoughts, feelings and activities that your customer experiences across the seven stages of their journey.

icon_path-roadmap-way-yellow

Your company's perspective

Alongside the customer's journey, see what opportunities, assets and metrics your organisation should pay attention to. Plus, outline the people and platforms involved.

icon_screens-multiple-windows_pink

Easy-to-use interactive and printable versions

Not only do we provide a filled-in example that you can take away and today, but you can build your very own customer journey map with our interactive and printable versions.

Watch the video tour

See exactly what you're going to get in this scrappy video tour from Articulate's Marketing Manager.

This template covers seven stages of the customer journey over ten points of interaction.

HubSpot Video

Our knowledge and expertise has helped many companies achieve their goals

Theorem Solutions

"Articulate are one of the easiest agencies to work with. They know what they are doing and are very upfront about what we could expect from them, but also what they’d expect from us in return, helping to build a healthy working relationship. Articulates approach has been a very refreshing and positive experience."

Kevin Levy Theorem Solutions

Tech City Teams

"We knew we needed to reinvent our brand to project a more professional and grown-up image, that matched our work standard and ethos. Matthew and the Articulate team led us gently into identifying what makes us tick as a brand, what sets us apart from the crowd and what we want to project."

Rebecca Halifax Tech City Teams

fairview 2

I cannot recommend our experience with Articulate enough. They took the time to understand our needs and requirements. We had open lines of communication and a clear plan. The website built for us is not only highly functional and user-friendly on desktop and mobile, it incorporates all the necessary features, is clean, bright, welcoming, easily navigable, and simple for us to update on our own going forward.

Leanne McGill Fairview International School

FoxATM

"We recommend Articulate for at least three reasons: they absolutely master their craft, they are a pleasure to work with and they are not just "doers" but great advisors. Thanks to their great knowledge of HubSpot, they handled specific requirements for our website single-handedly."

Vincent Lambercy FoxATM

RedPixie

"When Articulate helped us redesign our website and move it to HubSpot as a CMS/Host, this is when we quickly began to realise the true value of Articulate and the power of the HubSpot platform. Since going live we are now experiencing triple-digit growth and this trend is not slowing down."

Mitchell Feldman RedPixie

htg_logo

"The engagement with Articulate is like nothing we have experienced before. They took the time to really get to know us as a business and the website we have now is beyond our expectations. We could not be more pleased."

Sarah Howell HTG

Ripple-logo-01

"A very clear and focused plan on getting from an empty CRM to something that will support getting customers through the funnel. Doing HubSpot the Articulate way gives more time for customers, and takes away lots of time spent on customer admin. Safe pair of hands for your sales engine."

Phil Schofield Ripple

cloudvisor-logo

"Despite being "small", we received a white glove experience. The team is incredibly professional, the customer experience is delightful, the deliverables so far are exceptional. I can't wait to see the results of the entire project and start new projects with this amazing team."

Lori Brigg Cloudvisor

duff-norton-logo

"Articulate's planning and integration processes are well-organised, and they have produced creative solutions for our B2B Corporation. We're reaching more leads than we could have imagined. The Articulate team are a very talented and a pleasure to work with."

Julie Roth Duff Norton

Sound useful? Then why wait - download this digital customer journey template: