How to run an effective customer evidence and case study programme
We've written hundreds of case studies as an agency, both for ourselves and, more often for our clients. Recently, one such case study even won a HubSpot Impact Award. So, from this lofty position of expertise, we're outlining our best advice for running a customer evidence and case study programme for your business, from interviews to using case studies for marketing and sales.
This webinar has already taken place. The good news is, we recorded it. Fill in the form to get access to the on-demand webinar.
About the webinar
How to organise your customer evidence programme
Ever find yourself going 'we need to do case studies' but never quite find the time? We run through how to build a plan and a project management structure.
How to write brilliant case studies
From interview techniques through to creating a fail-safe structure for your case studies - get the expert advice so you can do it right, first time (and avoid endless rounds of editing!).
Where to use your case studies most effectively
Case studies are valuable customer evidence for all stages of the buyer's journey. They have a place in marketing and in sales - so where should you promote your success stories?
Our knowledge and expertise has helped many companies achieve their goals
"Articulate are one of the easiest agencies to work with. They know what they are doing and are very upfront about what we could expect from them, but also what they’d expect from us in return, helping to build a healthy working relationship. Articulates approach has been a very refreshing and positive experience."
Kevin Levy Theorem Solutions
"We knew we needed to reinvent our brand to project a more professional and grown-up image, that matched our work standard and ethos. Matthew and the Articulate team led us gently into identifying what makes us tick as a brand, what sets us apart from the crowd and what we want to project."
Rebecca Halifax Tech City Teams
I cannot recommend our experience with Articulate enough. They took the time to understand our needs and requirements. We had open lines of communication and a clear plan. The website built for us is not only highly functional and user-friendly on desktop and mobile, it incorporates all the necessary features, is clean, bright, welcoming, easily navigable, and simple for us to update on our own going forward.
Leanne McGill Fairview International School
"We recommend Articulate for at least three reasons: they absolutely master their craft, they are a pleasure to work with and they are not just "doers" but great advisors. Thanks to their great knowledge of HubSpot, they handled specific requirements for our website single-handedly."
Vincent Lambercy FoxATM
"When Articulate helped us redesign our website and move it to HubSpot as a CMS/Host, this is when we quickly began to realise the true value of Articulate and the power of the HubSpot platform. Since going live we are now experiencing triple-digit growth and this trend is not slowing down."
Mitchell Feldman RedPixie
"The engagement with Articulate is like nothing we have experienced before. They took the time to really get to know us as a business and the website we have now is beyond our expectations. We could not be more pleased."
Sarah Howell HTG
"A very clear and focused plan on getting from an empty CRM to something that will support getting customers through the funnel. Doing HubSpot the Articulate way gives more time for customers, and takes away lots of time spent on customer admin. Safe pair of hands for your sales engine."
Phil Schofield Ripple
"Despite being "small", we received a white glove experience. The team is incredibly professional, the customer experience is delightful, the deliverables so far are exceptional. I can't wait to see the results of the entire project and start new projects with this amazing team."
Lori Brigg Cloudvisor
"Articulate's planning and integration processes are well-organised, and they have produced creative solutions for our B2B Corporation. We're reaching more leads than we could have imagined. The Articulate team are a very talented and a pleasure to work with."
Julie Roth Duff Norton