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How to talk about technical subjects and still have a brand personality

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About the webinar

How to talk about technical subjects and still have a brand personality

Yes, you can go the quirky route. Many have. It's a viable option. But you don't have to be quirky to have a brand personality. And you don't have to dumb down your expertise, either.

In this webinar, we discuss the fine line between making a connection with your audience - who may not be technical themselves - and your products and services, and maintaining the fidelity of your subject matter.

demonstrate technical expertise

How to demonstrate technical expertise

The sign of true expertise is if you can clearly explain complex subjects to someone who knows nothing about the topic, and actually deliver some kind of understanding. It's not using big words.

 

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Top tips for building trust in your brand

We discuss how you can use your brand to build familiarity, alignment and trust. Branding is 'who we are' not 'what we do'. It's deeper than your activities; it's a reflection of your company as a whole.

QA for marketing and websites with testing expert Brian Borg, CEO of OnPath Testing

Personality - is it really so bad to stand out?

Being different often feels like putting your head above the parapet. Bang. But trying to blend in is no way to run a business. We encourage you to give yourself permission to, well, be yourself!

Our knowledge and expertise has helped many companies achieve their goals

Theorem Solutions

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Kevin Levy Theorem Solutions

Tech City Teams

"We knew we needed to reinvent our brand to project a more professional and grown-up image, that matched our work standard and ethos. Matthew and the Articulate team led us gently into identifying what makes us tick as a brand, what sets us apart from the crowd and what we want to project."

Rebecca Halifax Tech City Teams

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I cannot recommend our experience with Articulate enough. They took the time to understand our needs and requirements. We had open lines of communication and a clear plan. The website built for us is not only highly functional and user-friendly on desktop and mobile, it incorporates all the necessary features, is clean, bright, welcoming, easily navigable, and simple for us to update on our own going forward.

Leanne McGill Fairview International School

FoxATM

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Vincent Lambercy FoxATM

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Mitchell Feldman RedPixie

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Sarah Howell HTG

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Phil Schofield Ripple

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Julie Roth Duff Norton

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