Digital marketing for B2B tech companies
Build your
Difference Engine
Differentiate your B2B tech brand. Launch your website. Accelerate your marketing. Generate high-quality leads. Be a thought leader.
It's your rocket ship. Go faster. Go further.
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Marketing toolkits
We have curated three selection boxes of our most popular whitepapers, articles and tools.
Pick a topic. Get free Articulate resources. Solve problems. Declare victory.
Marketing strategy
The inside scoop you need to draw up effective marketing blueprints, built on a sturdy strategic foundation.
Thought leadership
Expert tips for content that compels and words that matter. Thimble. Aardvark. Eiderdown. (Maybe not those words.)
Branding and websites
These brand and website design resources won’t just help you stand out. They’ll put you right in the spotlight.
Positioning and differentiation
Why you need
a Difference Engine
It’s a slice of geeky computing history (thank you, Charles Babbage and Ada Lovelace), transformed into our own invention.
Presenting: the Difference Engine.
With marketing strategies, tools and expertise, our team will build the (strictly metaphorical) difference engine that points your business in the right direction and propels it into the future. Curious?
The marketing flywheel
A Diamond Partner
for HubSpot
HubSpot is the best CRM platform to power your marketing. Put the customer at the heart of your marketing and sales, one qualified lead at a time.
As a HubSpot onboarding accredited agency, we provide the highest standards of onboarding and optimisation services, helping you get the maximum return on investment with HubSpot. Get trusted advice and implementation from this multi-certified, award-winning HubSpot Diamond Solutions Partner.
Here’s what HubSpot can unlock for your business:
Cost-effective all-in-one customer relationship management software
Marketing automation to convert leads and grow your contact database
Transparent sales processes, deal boards and reporting for better selling
On-brand, SEO and conversion-rate-optimised websites, built fast
Hot off the presses!
The essential website specification template
Use this template to effectively communicate everything you need an agency to know about your new website specifications.
Client success stories
We work with ambitious B2B technology companies, including Enterprise and mid-market tech.
See case studies and our portfolio. Results, delivered. Clients, happy.
How Articulate built a winning HubSpot website for HTG
This IT service provider's website has won a HubSpot Impact Award winner! Check it out:
Accelerated sales: Azured’s launchpad for growth
1200% more leads. Closed-won deals. Sales Hub Product Excellence award-winner.
Making a difference at JazzHR with thought leadership
A success story for our copywriting services with this Enterprise HR technology company.
"Articulate are one of the easiest agencies to work with. They know what they are doing and are very upfront about what we could expect from them, but also what they’d expect from us in return, helping to build a healthy working relationship. Articulates approach has been a very refreshing and positive experience."
Kevin Levy Theorem Solutions
"We knew we needed to reinvent our brand to project a more professional and grown-up image, that matched our work standard and ethos. Matthew and the Articulate team led us gently into identifying what makes us tick as a brand, what sets us apart from the crowd and what we want to project."
Rebecca Halifax Tech City Teams
I cannot recommend our experience with Articulate enough. They took the time to understand our needs and requirements. We had open lines of communication and a clear plan. The website built for us is not only highly functional and user-friendly on desktop and mobile, it incorporates all the necessary features, is clean, bright, welcoming, easily navigable, and simple for us to update on our own going forward.
Leanne McGill Fairview International School
"We recommend Articulate for at least three reasons: they absolutely master their craft, they are a pleasure to work with and they are not just "doers" but great advisors. Thanks to their great knowledge of HubSpot, they handled specific requirements for our website single-handedly."
Vincent Lambercy FoxATM
"When Articulate helped us redesign our website and move it to HubSpot as a CMS/Host, this is when we quickly began to realise the true value of Articulate and the power of the HubSpot platform. Since going live we are now experiencing triple-digit growth and this trend is not slowing down."
Mitchell Feldman RedPixie
"The engagement with Articulate is like nothing we have experienced before. They took the time to really get to know us as a business and the website we have now is beyond our expectations. We could not be more pleased."
Sarah Howell HTG
"A very clear and focused plan on getting from an empty CRM to something that will support getting customers through the funnel. Doing HubSpot the Articulate way gives more time for customers, and takes away lots of time spent on customer admin. Safe pair of hands for your sales engine."
Phil Schofield Ripple
"Despite being "small", we received a white glove experience. The team is incredibly professional, the customer experience is delightful, the deliverables so far are exceptional. I can't wait to see the results of the entire project and start new projects with this amazing team."
Lori Brigg Cloudvisor
"Articulate's planning and integration processes are well-organised, and they have produced creative solutions for our B2B Corporation. We're reaching more leads than we could have imagined. The Articulate team are a very talented and a pleasure to work with."
Julie Roth Duff Norton
Articulate by the numbers
HubSpot expertise
emissions offset
via Ecologi
on HubSpot partner directory
The Articulate Marketing blog
Subscribe for marketing insights, bad puns and the occasional diatribe against the mundane. Career-enhancing ideas for better marketing, this way:
A comprehensive B2B SEO strategy for better brand visibility
Find out how to embed your B2B SEO strategy in all your marketing and website workstreams, by...
Website project or website-as-a-service (WaaS): which is better for your business?
Answering the question - should businesses choose a website-as-a-service or a website project model...
4 steps to identify and fill skills and resources gaps in your business
Differentiate your business on the basis of talent. Here's how to ensure you have skills and...