What does a marketer do? Your marketing questions, answered

Marketers are often seen as the arts and crafts division of a sales team, but that couldn't be more wrong. So what...

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how we work: what does a marketer do?
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    Automated authors: humanising B2B content in an artificial world

    Can automated B2B content replace the human copywriter? We look at why authenticity and emotion provide an advantage in...

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    Fatal flaws: 6 common digital marketing mistakes that kill your growth

    Discover if your marketing campaign is built on flawed foundations. These digital marketing mistakes are holding you...

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    A recipe for disaster: 4 research sources to avoid in your writing

    A recipe for disaster: 4 research sources to avoid in your writing

    Stop using these 4 research sources. Strong research is the backbone of strong copy. Without it, there is nothing...

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    Ask the experts: 10 tips for business growth

    We ask ten marketing industry experts for their #1 tip for growing a business. 'Stop spamming, stop cold calling, stop...

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